Changing Consumer Values: Building a Competitive Proposition
Understanding shifts in consumer values lies at the heart of survival for many retail and consumer brands. Successive waves of disruption have permanently altered much of the landscape, with the rise of digital, the shift to online, a global pandemic and geopolitical tensions all forcing changes in ways that were once unimaginable.
Our latest report, Changing consumer values: Building a competitive proposition, contains data-driven insights developed from nationally representative consumer panel surveys comprising over 5,250 households across France, Germany, Italy, Spain, Switzerland, UAE and the U.K. Our key findings cover:
• Defining value and the five consumer archetypes - The consumer value proposition
• Megatrends shaping change in consumer values - Flight to value as cost-of-living rises
- Consumer values differ by category and channel
- Environmental, sustainability and governance (ESG) and the conscious consumer
• The evolution of consumer values and how retailers and consumer brands must urgently react
- Defining a strong value proposition
- Redefining customer experiences
- Evolving operating models
- Flexible supply chains
- Data, insights and personalisation
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