Travel, Hospitality and Leisure

Travel, hospitality and leisure is facing new and legacy challenges across the world associated with changes in the nature of demand, rising operational costs, disruptive market entrants, and increasingly complex financing environments. We at A&M can provide practical guidance and help you navigate the challenges your business is facing locally and globally.

Our global, market leading Travel, Hospitality and Leisure (“THL”) team understand the sector, influencing trends and business situations that require deep expertise.​

THE A&M ALVAREZ & MARSAL TRAVEL HOSPITALITY & LEISURE TEAM BRINGS A POWERFUL COMBINATION OF FUNCTIONAL CAPABILITIES AND INDUSTRY INSIGHTS.

We are uniquely positioned to deliver swift and impactful results, whether it’s streamlining operations, increasing profitability, or optimizing service delivery. Our team’s exceptional abilities and insights make us the go-to choice for hospitality businesses seeking rapid, tangible results.

As part of the A&M network, we draw on the travel, hospitality and leisure expertise of colleagues across the globe. We have a presence and local expertise in every market your business may operate in.

Ed Bignold

Managing Director
United Kingdom

Ed Bignold

Managing Director
Ed Bignold is a Managing Director with Alvarez & Marsal’s Corporate Transformation Services in London. He leads the firm’s Tourism, Travel, Hospitality & Leisure Practice across Europe and the Middle East. His primary areas of concentration are performance transformation programs and advising pre- and post-deal M&As.
London
@alvarezmarsal
LinkedIn
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Sooho Choi

Managing Director
United States

Sooho Choi

Managing Director
Sooho Choi is a Managing Director with Alvarez & Marsal Corporate Performance Improvement in Chicago. He is the practice leader for the firm’s Travel, Hospitality & Leisure business unit.
Chicago
@alvarezmarsal
LinkedIn
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Hunt Holsomback

Managing Director
United States

Hunt Holsomback

Managing Director
Hunt Holsomback is a Managing Director with Alvarez & Marsal Private Equity Performance Improvement service and leads the practice’s Corporate Real Estate and Performance Improvement services. Mr. Holsomback has a 25-year history of providing value enhancing advisory services to real estate investors, lenders, developers, operators and occupants.
Denver
@alvarezmarsal
LinkedIn
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Marvin Rust

Managing Director
United Kingdom

Marvin Rust

Managing Director
Marvin Rust is a Managing Director with Alvarez & Marsal Tax U.K. and head of A&M Tax Europe.
London
@alvarezmarsal
LinkedIn
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Be Smart With Your Data

In an article for the January issue of CNME, Travel, Hospitality & Leisure Leader and Managing Director Sooho Choi discusses his concern that rigid data protection laws could stall the development of 'smart destinations' across the Middle East.