January 1, 2024

A&M Activist Alert for Europe | Review of 2023 and Outlook for 2024

Examining the impact of activist campaigns and the market conditions driving increased activity across Europe

The Activist Advantage

The twelfth edition of the AAA report combines an assessment of activist success with a forward-looking outlook for the European market. A&M's analysis of more than 550 activist campaigns finds that, on average, companies targeted by activists outperform the wider market over the subsequent two years, suggesting that activism can act as a catalyst for meaningful value creation.

Looking forward, the report identifies favourable conditions for increased activism as markets recover, M&A activity begins to improve and capital allocation decisions come under greater scrutiny. Low European valuations, higher costs of capital and growing investor confidence are expected to fuel additional campaigns across the region. The report concludes that boards should anticipate increased pressure from investors seeking operational improvements, strategic transformation and more effective deployment of capital.


 

 

 

 

Whilst we do not publicly release individual company predictions, we would be delighted to discuss specific AAA modelling and analysis for any particular corporate with a senior member of the company.

Arrange a personalised de-brief with the A&M team by contacting a member of our team in your local region.

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The A&M Activist Alert (AAA) reports provide a comprehensive analysis of shareholder activism trends across Europe and the United States, offering insights into evolving market dynamics, activist strategies, and corporate responses.

In 2026 we launched the U.S. AAA report, our first Activist Alert publication with a U.S. perspective. This inaugural U.S. edition explores the rise in activism post-2024 elections, the role of M&A, and the concept of an Equity Story—a strategic narrative that aligns corporate performance with investor expectations. 

Click here to access the AAA Report for the United States

Related Insights
Increased M&A activity, portfolio optimization, and margin improvement are driving activism in 2026. As deal activity accelerates, scrutiny of strategy and execution is intensifying. Read the report for sector‑specific risks and practical steps to stay ahead of activists.
Corporates in the U.K. targeted by activist funds outperformed the market and global peers before and during the pandemic
A&M analysis finds a compelling link between companies’ ESG ratings and activist targeting
While U.K. remains top European market for activism, Germany and France are increasingly at risk Industrials and Technology identified as key sectors at risk, while Consumer firms continue to fall out of favour.
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