There has been a more rapid shift towards online retail in the last two years, accelerated by the Coronavirus pandemic which changed consumer behaviour and led to a focus on the convenience of ecommerce.
As a result, many retailers offer generous returns policies; however, they are having to rethink this as they are faced with challenges including high volumes of product returns, increasing pressures from inflation, higher transportation costs and labour shortages.
Erin Brookes, Managing Director and Head of Retail & Consumer, Europe looks at the challenges of generous returns policies and analyses how these issues can be addressed in this Retail Week article.
To learn about how we can help retailers, visit our consumer and retail pages and check out our latest report on changing consumer values. Or, contact us to see how we can help you transform your consumer and retail business.
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