COVID accelerated and amplified the fault lines that existed at many home goods retailers due to their lack of creating a differentiated position either at the lower-end or higher-end of their industry.

In this article, A&M Managing Director and Partner Ajay Raina, Senior Director Kristin Kohler Burrows, and Associate Erik Britt take an in-depth look at key learnings from the pandemic that companies can leverage to take necessary actions to differentiate their service offerings and mitigate share loss against mass merchants and other competitors.

Read our article A Tale of Two Cities to learn more.