Creating a Cash Culture: A CFO’s Guide to Leading in Uncertain Times
As the pandemic continues to drive economic instability, it’s imperative that management teams, led by the CFO, focus on cash management to meet the unforeseen trials; weather the current crisis; and position organizations to invest in growth opportunities as the economy recovers.
CFOs have a unique position within the organization that allows them to drive the creation of a cash culture, arming a company with new strategies to bolster liquidity and meet extraordinary challenges in the current economy. A cash culture requires speed, intensity, and focus on improving liquidity in all aspects of the business and embedding cash flow optimization in all decision-making processes. The CFO must provide energetic leadership to ensure alignment throughout the organization; drive performance culture to increase cash flow and succeed in these times; and unite the management team and employee base behind this mission.
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