The MVNO (Mobile Virtual Network Operator) market has gone through waves of innovation, retrenchment and changes in approach. These changes can result in higher revenue and margin growth for MVNOs by lowering their operating cost and reduce the time, startup costs and short-term working capital needs required to launch an MVNO.

Among these changes are several key developments:

• Digital-First Customer Experiences: These experiences significantly reduce business costs while expanding sales and marketing opportunities while also creating more customized user experiences that scale.
• eSIM Technology: This facilitates virtual customer activation and provisioning but more important simplifies the customer acquisition process.
• Enablement Partners: A diverse set of partners, many of which are pre-integrated with major mobile networks, provide BSS/OSS capabilities at scale from launch.
• Network Offload: For broadband providers or those mobile operators with Passpoint technology partners, the ability to seamlessly offload costly mobile network traffic to their own or lower cost WiFi networks.

In this article, we will explore the main types of MVNOs, the strategies that have driven cost reduction in channel and go-to-market campaigns, and the role that digital is playing to fuel growth in the MVNO market.

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