The practice welcomes market leader Mark Cunanan as Managing Director to head offering in the region 

London, February 5, 2025  –  Leading global professional services firm Alvarez & Marsal’s Global Transaction Advisory Group (Global TAG) announces today its new Sale and Purchase Agreement (SPA) Services as part of its wider EMEA offering, and proudly appoints London-based Mark Cunanan as a Managing Director to lead the offering for clients across the region. With his decades-long expertise in SPA and mergers and acquisitions (M&A) in both European and North American engagements, Mr. Cunanan’s leadership in the new offering will enhance Alvarez & Marsal’s ability to deliver value-driven solutions to both corporate and private equity (PE) clients – helping them create and preserve value through M&A transactions.

Mr. Cunanan spent 20 years at PricewaterhouseCoopers (PwC) in respective appointments in Paris, London, and Toronto, where he helped clients navigate the M&A environment and achieve transaction objectives as purchase price and SPA issues and risks grew in complexity. He specializes in negotiating the financial aspects of SPAs, enterprise-to-equity value analysis, and assistance in the preparation, review, or dispute of post-completion SPA purchase price adjustments. Before joining A&M, Mr. Cunanan co-led the SPA Advisory practice at Grant Thornton in London.

Paul Aversano, Managing Director and Global Practice Leader of Global TAG, commented, “Our growth always centers on building and flexing A&M’s integrated platform muscle to solve challenges our clients are facing across the transaction lifecycle. Launching SPA Services as part of our EMEA offering goes hand-in-hand with that growth mindset. Global TAG is at the forefront to help our clients navigate the M&A environment as it evolves in both complexity and opportunity. The choice to bring in Mark to lead this new and important piece of our offering was an obvious one; his track record and expertise will help our clients further unlock cross-border deal value while mitigating risk.”

Throughout his career, Mr. Cunanan has worked extensively with both top- and mid-tier PE firms and corporates across a wide range of industries, including technology, media, consumer goods, industrial products, education, and real estate. His in-depth knowledge also extends to financial covenants in loan agreements and deal accounting issues under IFRS, as well as U.S., French, and UK GAAP standards.

Jonathan Gibbons, Managing Director and TAG EMEA Co-Leader, added, “Mark’s deep understanding of the financial and accounting drivers within SPAs is foundational to solving for the transaction challenges facing clients. His knowledge provides a critical resource for corporate and private equity clients seeking innovative approaches to SPA issues and value creation concerns within purchase price mechanisms.”

Mr. Cunanan, remarked, “A&M’s results-driven approach and growth mindset are the differentiators that separate Global TAG from other transaction consultancies locally, regionally, and internationally. Clients require the experience and world-wide network Global TAG brings to the table to navigate SPA matters across the lifecycle of the deal. The firm demonstrates exceptional ability to see beyond the bend by consistently evolving its offerings to address the market’s shifting needs.”   

About Alvarez & Marsal

Founded in 1983, Alvarez & Marsal is a leading global professional services firm. Renowned for its leadership, action and results, Alvarez & Marsal provides advisory, business performance improvement and turnaround management services, delivering practical solutions to address clients' unique challenges. With a world-wide network of experienced operators, world-class consultants, former regulators and industry authorities, Alvarez & Marsal helps corporates, boards, private equity firms, law firms and government agencies drive transformation, mitigate risk and unlock value at every stage of growth.

About Alvarez & Marsal Global Transaction Advisory Group

A&M’s Global Transaction Advisory Group provides investors and lenders the answers needed to get the deal done. We combine our firm’s deep operational, industry and functional resources with Big Four-quality financial accounting and tax expertise to assess key deal drivers and focus on the root cause of any critical deal issues. As the largest transaction advisory practice outside the Big Four, our global integrated teams help private equity, sovereign wealth funds, family offices and hedge funds as well as corporate acquirers unlock value across the investment lifecycle.

The firm’s Global Transaction Advisory Group includes over 1,000 professionals in 40 offices worldwide. Our global team has extensive industry knowledge across multiple sectors and is free from audit-based conflicts of interests.