November 5, 2025
Winning Strategies: 5 Moves for Private Equity to Unlock Value in Sports
The sports industry is entering a new phase of institutional investment.
Dedicated capital vehicles, new ways to monetize fans, and shifting rights structures are pulling in private equity (PE) interest and investments at a pace that hasn’t been seen before. Investors must understand and address varying revenue models, increased governance rules, seasonality, and the realities of brand integrity and community relations.
Five Strategic Moves for Investors
- Align capital with rights cycles to manage volatility and entry/exit decisions
- Take the Long view with patient, flexible capital and strategic rightsholder partnerships
- Monetize the ecosystem, sponsorships, and partnerships
- Harness data, technology, and off-season execution
- Manage public and reputational risk proactively
How A&M Can Help
Our teams partner with investors and management to:
- Design and execute capital structures that align with rights cycles and seasonality
- Drive operational improvement programs that safeguard brand integrity and fan engagement
- Unlock value through commercial excellence, sponsorship monetization, and ecosystem expansion
- Support complex transactions with valuation, due diligence, and tax structuring expertise
With a track record of delivering results across high-profile sports and entertainment assets, A&M is uniquely positioned to help investors capitalize on opportunity while managing risk.
