Every time you receive a mandate to increase a company’s revenue, remember that if you do it without thinking about it carefully, you could kill the goose that lays the golden eggs.

It seems that everyone agrees to say that increasing a company's revenue solves many problems. When Private Equity Funds - which usually are focused on increasing revenue over profits - face profitability problems, the common train of thought is "we have to grow to get out of this trouble." However, if not done correctly, they might end up killing the goose that lays the golden eggs.

Read the full article written by A&M Managing Director Floris Iking.

Copyright 2020, Alto Nivel Magazine. Original article published here.