Generative AI (GenAI) is revolutionizing the media landscape, reshaping back-office operations and business functions. More and more media companies are leveraging AI to streamline content creation, enhance audience engagement and optimize back-office processes and revenue channels. However, the rise of AI also brings new challenges including issues such as intellectual property rights, the blurring lines between original and AI-generated content, and the rise of misinformation and hallucinations. Media companies must navigate these complex situations to build trust with their audience, monetize content efficiently and establish content rights for a sustainable compensation model. In this article, A&M’s Sonia V. Gupta will take a deeper look into some of the changes GenAI has caused and offer actionable insights and strategies to thrive in this transformative era.

Learn how to responsibly leverage GenAI to stay competitive and successfully navigate this new digital-first landscape.

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How Alvarez & Marsal Can Help

At A&M, we understand the transformative power of Generative AI in the Media and Entertainment industry. We can help you navigate this complex landscape, capitalizing on the opportunities presented by this technology while effectively managing associated risks and challenges. If you have questions or wish to discuss any aspect of GenAI, please reach out to a member of our team.

Contact our experts today for a tailored approach to utilizing Generative AI in the Media and Entertainment Industry.

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