Sonia V. Gupta

Managing Director
25+ years of industry and consulting experience
Leads A&M’s media and entertainment data and analytics offering
Focuses on business transformation, B2B revenue growth, customer care, sales and advertising solutions
New York
@alvarezmarsal
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Sonia V. Gupta is a Managing Director with Alvarez & Marsal Corporate Performance Improvement in New York. She specializes in data and analytics for media, entertainment and retail media clients and leads A&M’s media and entertainment data and analytics offering.

With more than 25 years of industry and consulting experience, Ms. Gupta has demonstrated her ability to harness the power of data-driven insights to transform industries and drive innovation. She focuses on business transformation, B2B revenue growth, customer care, sales and advertising solutions. 

Prior to joining A&M, Ms. Gupta spent 10 years with Accenture in New York, serving most recently as Managing Director. She led data and AI for media clients in North America and served as the GenAI Lead for retail industry clients in the Northeast region. 

Ms. Gupta earned a bachelor’s degree from Delhi University and an MBA from Indiana University. She participated in executive education at Harvard University in Disruptive Business Strategy and earned a professional education certification in generative AI from the Massachusetts Institute of Technology. Ms. Gupta serves on the Graduate Management Program Board of Advisors at Stevens School of Business, Stevens Institute of Technology. A recognized thought leader and influencer, she has published whitepapers in partnership with key industry organizations, been a keynote speaker at universities and a panelist at industry conferences.

Insights By This Professional

A&M Media & Entertainment group is partnering with the Interactive Advertising Bureau (IAB) as AI Consultants in Residence to drive AI innovation in digital advertising and shape the future of the industry.
Managing Director Sonia V. Gupta takes a deeper look into some of the changes Generative AI has caused and offers actionable insights and strategies to thrive in this transformative era.
Latest insights The latest insights from Sonia V. Gupta's team
Thought Leadership
We are pleased to share the inaugural Alvarez & Marsal Distress Alert Southeast Asia report, a significant milestone in our effort to generate insights into the region’s distress market.
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