Technology has altered every stage of the retail value chain. Improved internet connectivity, greater reach in Tier 2 and 3 towns along with availability of affordable smartphones, and robust network are the key enablers responsible for this change. Emerging digital technologies such as cloud, big data, AI and ML have forced brands to rapidly adopt concepts such as nimble, non-seasonal, short cycle, omni-channel sales, in-store customization and targeted social media engagement.
The unprecedented shock of the COVID-19 crisis to trade and supply chain has impacted strategies permanently, from export controls to border movement restrictions. After initial panic, brands are now looking to design smarter and stronger, and diverse supply chains.
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