How CEOs Should Handle Big Bets That Fail

It is inevitable that some high stakes projects do not end up being a success as intended. In Apple's case, entering an already crowded automotive market did not align with the company's vision, mission and capabilities. However, there is always something to be learned in these instances of failure.

In a recent article by Chief Executive, A&M Managing Director Richard Holt highlights how leadership can move forward in the face of failure pursuing a high profile gamble. He explains, "It's inevitable that some of these projects don't work, and when they do fail, CEOs should be prepared to answer key questions. Why did this project fail? Was the market not ready? Was the tech not right?" Read the full article to dive into the foundation necessary for companies to drive success and find value in such projects.

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