UK retailers are facing many disruptions in the run-up to the holiday shopping season due to a post-pandemic increase in demand, a rise in shipping and oil costs as well as Brexit-fuelled staff shortages. This holiday season will also stress test retail supply chain’s preparedness to the new, post-pandemic shopping experience and shift to e-commerce. 

In order to meet increased seasonal demand while dealing with unpredictable supply chains; retailers must rethink their supply chain strategy with a long-term view by enhancing communication with trading partners and logistics providers, improving warehouse visibility and strengthening fulfilment and demand forecasting capabilities, with the help of technology.

Erin Brookes, Managing Director and Head of Retail & Consumer, Europe looks at the challenges retailers are facing in this period of uncertainty, and analyses the best practices that companies can adopt to build their supply chain resilience in this Retail Week article.

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