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October 4, 2017

Who Is Going to Win This Holiday Season?

As the holiday season approaches, with customers making purchasing decisions based on their social media feeds and when “free two-day shipping” is the norm, both pure-play and brick and mortar retailers must be prepared to meet high customer expectations.

Despite the “Retail House-is-Falling” headlines, consumer spending is projected to increase 3.5 percent this year. With festivities around the corner, the season will usher in more than tinsel and lights — it will bring more customers to stores. So, what is key to being a “winner” in this competitive environment?

In this edition of “Retail & Consumer: Act Now,” A&M Senior Director Kristin Kohler Burrows, Manager Jana Gold and Managing Director Michael Simoncic examine the five types of retailers that are poised to have a profitable holiday season as well as what best practices each is leveraging on their way to the bank.