Consumer values are once again changing as the cost-of-living crisis is making shoppers rethink their buying decisions. Price is now the most important driver of purchasing behaviour, as highlighted in A&M’s recent ‘Changing Consumer Values’ report. However, consumers also don’t want to sacrifice quality for lower prices or compromise on ethics.

These consumer demands around price, quality and ethics are adding pressure to retailers as they deal with external challenges such as supply chain issues and rising costs, as well as complications arising from the growth of online retail and generous returns policies.

Erin Brookes, Managing Director and Head of Retail & Consumer, Europe discusses the tactics that retailers can adopt in response to dynamic and more demanding consumers in this Retail Week article.

To learn about how we can help retailers, visit our consumer and retail pages and check out our latest report on changing consumer values. Or, contact us to see how we can help you transform your consumer and retail business.