June 4, 2024

THE CHALLENGE OF THE BIKING INDUSTRY: CONSIDERATIONS AND IMPROVEMENT PATHWAYS

The biking industry is still grappling with high inventory levels due to over-purchasing during the pandemic’s unexpected demand surge. We can now conclude that this boom was not sustainable. The industry need to de-stock, rationalize more and lay the foundation to win the market in 2025.

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Authors

Peter Shibaev

Director
AMSTERDAM
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