Ms. van Veen’s primary areas of concentration are commercial and operational excellence, turnaround management, digital transformation, M&A and post-merger integration. She has worked extensively for private equity-owned corporates and across a wide range of industries including, technology, media and telecom, real estate, e-commerce and retail in Consumer, B2C and B2B segments.
Before A&M, she served as a member of the extended Executive Leadership Team at Staples– Cerberus owned–to improve sales effectiveness and operational excellence across Europe. Recently, she served as the CEO of IWG The Netherlands, and as Country Director Benelux and Senior Director Inside Sales Europe at Office Depot. In these positions, Ms. van Veen consistently managed to achieve turnaround results, delivering profitable growth by being innovation-focused, transforming marketing and sales with decisive actions and streamlining staff and operations.
Early in her career Ms. van Veen’s worked for more than 10 years in the technology and telecom sector where she delivered amongst others a path to profit program generating €20 million EBITDA for a mobile operator. She has also been involved in the integration of three telecom operators, resulting in a newly merged, private equity-backed, Dutch telecom company called Ziggo. After the merger of Ziggo, she led the transformation of the operations unit in her role as Director Customer Services & Technical Services Support, providing high customer satisfaction and strong operational performance.
Ms. van Veen earned a master’s degree in policy and organization from Tilburg University. She has additional diplomas in advanced leadership from Atlantic University, Florida and a mini-MBA in telecommunications from Nyenrode Business University. As a Dutch national, Ms. van Veen is fluent in Dutch, German and English and has a decent level of understanding of French.