Brian Irwin Quoted in Insider on Streamlining Vehicle Choices Amidst Tesla and Chinese Success in Electric Vehicle Market
A&M Managing Director, Brian Irwin, was featured in a recent Insider article titled, "If Automakers Like Ford and GM Want to Catch Tesla, They’ll Have to Offer Fewer Options on Your New Car."
Legacy automakers, known for offering a multitude of vehicle customization options, are now taking cues from Tesla and Chinese automakers who have found success with offering streamlined choices in the electric vehicle (EV) market. These automakers are moving away from extensive vehicle customization options to enhance manufacturing efficiency, reduce costs and remain competitive in the evolving landscape.
According to Irwin, "This new market dynamic is not lost on the traditional OEMs that are carefully watching the actions of the new upstarts. A number of the traditional players have initiatives underway to benchmark the build complexity of their start-up competitors."
How are legacy automakers adapting their approaches to match the success of EV automakers?
- Embracing Simplification: Traditional automakers like Ford and GM are working to streamline their offerings by reducing the number of configurations, trim levels and features.
- Aligning Strategies: OEMs are closely monitoring the actions of successful EV manufacturers and are adjusting their strategies to capture a piece of the growing EV market. By aligning their approaches, they aim to compete effectively and maintain profitability.
- Customer Preference Analysis: Legacy automakers are analyzing customer preferences more closely to understand which features and options are most desired.
Read the full article to gain a deeper understanding of the strategies and considerations that are shaping the future of vehicle customization and the automotive industry.
