London – Leading global professional services firm Alvarez & Marsal (A&M) has strengthened its Corporate Performance Improvement (CPI) practice through two senior appointments, Kate Donaldson as Managing Director and Erin Brookes as Head of Retail, Europe. These appointments illustrate the expansion of A&M’s performance improvement offering in response to the structural challenges facing multiple business sectors, from digital disruption to the rise of e-commerce, the struggle for growth and the increasing client demand for solutions that address key performance challenges and deliver sustained change at pace.

Ms. Donaldson will lead CPI’s Revenue Growth practice, focusing on driving pragmatic top line growth for A&M’s corporate and private equity clients. She was previously at AlixPartners working within its Enterprise Improvement Practice, with a focus on helping businesses identify and overcome the barriers to profitable growth and improving salesforce effectiveness. Ms. Donaldson started her career in the highly competitive consumer products industry in the U.S. and over the last decade has brought her experience and skills to businesses across a range of sectors including retail, media, life sciences, industrial and energy.

Ms. Brookes will head the European Retail Practice, advising corporate and private equity clients on commercial strategy and operations and performance improvement opportunities. She specialises in retail commercial strategy and operations, consumer/shopper engagement and store performance improvement. Ms. Brookes has more than 17 years of experience in the retail sector advising retail businesses and their key stakeholders along with leading revenue creation opportunities for businesses targeting the sector. Prior to joining A&M she worked in a variety of commercial strategy and execution roles for a leading international retail business.

The team will continue to be led by Lawrence Hutter and Roger Bayly, Co-Heads of the CPI practice in Europe.

A&M’s enhanced performance improvement service lines also reflects tighter regulatory requirements, in relation to audit conflicts, which are giving rise to disruption in the professional services market and creating a competitive advantage for non-audit based firms.

Lawrence Hutter, Managing Director and Co-Head of A&M’s Corporate Performance Improvement practice in Europe, said: “Our overall European growth rate was 25 percent last year, as clients look beyond the ‘Big Four’ and strategy firms for non-audit advisory and transformational performance improvement. We’re committed to meeting this demand and are becoming the ‘go-to’ firm for corporates facing the need to rapidly address challenging performance issues.”

About Alvarez & Marsal

Companies, investors and government entities around the world turn to Alvarez & Marsal (A&M) when conventional approaches are not enough to make change and achieve results. Privately held since its founding in 1983, A&M is a leading global professional services firm that provides advisory, business performance improvement and turnaround management services.

With over 3000 people across four continents, we deliver tangible results for corporates, boards, private equity firms, law firms and government agencies facing complex challenges. Our senior leaders, and their teams, help organizations transform operations, catapult growth and accelerate results through decisive action. Comprised of experienced operators, world-class consultants, former regulators and industry authorities, A&M leverages its restructuring heritage to turn change into a strategic business asset, manage risk and unlock value at every stage of growth.

When action matters, find us at alvarezandmarsal.com.  Follow A&M on LinkedIn, Twitter and Facebook. 

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Alvarez & Marsal, +44 (0)207 7155202