Lawrence Hutter
Managing Director
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Co-head of Alvarez & Marsal’s Corporate Performance Improvement team in Europe
30+ years of experience working with some of the world’s best-known global businesses on a wide array of strategic business performance improvement initiatives across multiple industry sectors
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Lawrence Hutter co-heads Alvarez & Marsal’s Corporate Performance Improvement team in Europe, providing performance diagnostic, performance improvement, technology advisory and transformation services to leading companies.

He brings more than 30 years experience of working with some of the world’s best-known global businesses on a wide array of strategic business performance improvement initiatives across multiple industry sectors including retail, consumer products, food & beverage, food ingredients, tobacco, telecommunications, publishing and professional services.

Mr. Hutter specialises in developing and executing strategies for performance improvement in areas such as integrated business planning, winning business operating models, business performance management & analytics, market segmentation and modelling, pricing and demand spend investment optimization, regulatory strategy, channel / account development and end-to-end value chain optimization.

Mr. Hutter has a strong track record of working with businesses to address the most important opportunities and challenges they face, such as the need to take full advantage of the digital revolution rather than be overwhelmed by it, to re-think physical infrastructure in an increasingly digitised world, to re-ignite profitable growth in challenging markets such as Europe, to achieve world-class cost-efficiency, to reduce adverse environmental impacts and to ensure absolute supply chain integrity and compliance with increasingly tough customer and regulatory demands.

Mr. Hutter has worked with many global and pan-European businesses to develop and implement winning operating models, typically leveraging the power of technology and insight as a platform to improve commercial decision making, optimize operational efficiency and establish a culture and discipline of continuous improvement.

Mr. Hutter’s client’s have included many of the world’s best-known consumer facing and business to business companies including Aviva, Avon, Boots Healthcare International, British American Tobacco, Colgate-Palmolive, Diageo, Constellation Brands, Electrolux, Elopak, Ericsson, Gillette (P&G), GSK, HJ Heinz, Imperial Brands, Japan Tobacco International, Kerry Group, Lastminute.com, M&S, McKesson Europe, MilkLink, Nestlé, Office Depot, Oriflame, Reckitt Benckiser, RHM, SABMiller, SIG plc, Tesco, Unilever and Wrigley.

Mr. Hutter spent 3 years leading the World Economic Forum’s sustainability programme for the consumer industries, working in close partnership with three global ‘champion’ companies (Nestlé, Nike and Unilever) who were the leading supporters of the programme, and 21 other top-tier global consumer products companies and retailers.

Prior to joining A&M, Mr. Hutter served as Global Head of Deloitte’s retail, consumer products, travel and hospitality practice. He began his career at Andersen Consulting before setting up his own business performance improvement advisory firm, which was subsequently acquired by Deloitte.

Mr. Hutter earned a first-class honors degree in chemistry from Balliol College, University of Oxford. He is well known in the consumer business industry and speaks frequently at major industry conferences around the world. He is a member of the Institute of Management Consultants, the Institute of Directors, the Chartered Institute of Logistics and Transportation, and recently retired from the Supervisory Board of GS1 (U.K.), the global trading standards organisation.