AI is rapidly reshaping how private equity portfolio companies drive growth, but its impact on sales and marketing functions depends on more than just technology adoption. Firms must assess their existing sales and marketing functions to tailor AI investment for its unique business needs.
Despite tens of billions in collective investment, a staggering 95% of enterprise AI pilots deliver zero measurable P&L impact, according to MIT’s Project NANDA. The instinct is to blame the technology, the vendors, or the talent shortage, but the data points to a different culprit: organizational design.
