Firm expansion capitalizes on region’s remarkable growth and demand for sophisticated tax solutions

Bangkok, Thailand – September 3, 2025- Leading global professional services firm Alvarez & Marsal (A&M) today announced the official launch of its Thailand practice, marking yet another notable advancement in the firm’s Asia-Pacific growth strategy. The first chapter of this market expansion is through Alvarez & Marsal Tax, (A&M Tax), an affiliate of A&M. This expansion reinforces A&M’s commitment to deliver premium, conflict-free tax advisory services across the region.

To lead the new Thailand platform, A&M Tax has appointed five seasoned professionals: Anthony Loh, Korneeka Koonachoak, Nu To Van, and Stuart Simons as Managing Directors and Amornphan Oopachodsuwan as Senior Director. Each brings decades of experience from top-tier accounting firms and deep expertise in their respective fields:

• Anthony Loh: With 28+ years of experience in international tax, transfer pricing, and legal services, Anthony is a specialist in supply chain and multi-jurisdiction restructuring in the Asia-Pacific region. He is internationally recognized as a leading tax advisor in Thailand. He will lead the Thailand tax practice.
• Korneeka Koonachoak: Korneeka has more than 25 years of experience in accounting and tax in Thailand. She specializes in international tax, mergers and acquisitions (M&A), and supply chain restructuring. She is also recognized as a leading practitioner in tax controversy.
• Nu To Van: Nu has over 24 years of experience in advising multinational clients and local companies on customs and indirect tax regulations. His expertise also extends to assisting clients in complex customs audits and investigations in Southeast Asia and Thailand.
• Stuart Simons: Stuart brings over 33 years of experience advising multinational and local companies on Thai taxation and business regulations. He specializes in transfer pricing services and is recognized by Euromoney as a leading transfer pricing advisor.
• Amornphan Oopachodsuwan: Amornphan (Joy), specializes in tax compliance, audits, and due diligence in Thailand. With over 20 years of experience, she advises multinational companies on corporate income tax, tax health checks, M&A, and negotiations with tax authorities.

“Our expansion into Thailand is a natural next step in our Asia growth journey,” said James Badenach, Managing Director and Head of A&M Tax APAC (excluding Australia). “Thailand is a dynamic market that has shown remarkable growth in foreign investment, particularly in planned investments. Additionally, government initiatives, including tax incentives and streamlined regulatory processes, played a pivotal role in fostering a favorable business environment. With increasing demand for sophisticated tax solutions and this team of skilled leaders, we are well-positioned to help clients navigate complexity and capitalize on the region’s robust growth.”

The Thailand launch follows a wave of senior appointments across Asia, including recent hires in Hong Kong, Singapore, China, India, and Indonesia. Since July 2024, A&M Tax has added more than 25 Managing Directors in Asia (excluding Australia), with plans to grow the regional team to over 250 professionals by year-end.

“A&M’s “client first” philosophy is at the forefront of our ambitious growth plans. We are establishing roots in jurisdictions around the world that enable us to prioritize the client's best interests above all, and Thailand is no exception,” said Ernesto “Ernie” Perez, Managing Director and Global Head of A&M Tax. “The launch of A&M Tax in Thailand highlights our comprehensive blueprint to redefine the tax advisory sector in Asia through bold investments in talent, technology, and new capabilities.” He added, "Thailand is a dynamic and rapidly growing market. Our team will combine decades of local knowledge coupled with global best practices and global resources to deliver innovative and effective tax solutions to our clients."

Utsav Garg, Managing Director and Head of Southeast Asia and Australia (SEAA) said, “Thailand is a strategically important market within APAC. There is significant demand in Thailand from our Corporate and Private Equity clients for our unique set of capabilities that we bring as a firm. I am very excited about launching the full suite of A&M services including Management Consulting and Restructuring services in Thailand.” 

ABOUT ALVAREZ & MARSAL 

Founded in 1983, Alvarez & Marsal is a leading global professional services firm. Renowned for its leadership, action and results, Alvarez & Marsal provides advisory, business performance improvement and turnaround management services, delivering practical solutions to address clients' unique challenges. With a worldwide network of experienced operators, world-class consultants, former regulators and industry authorities, Alvarez & Marsal helps corporates, boards, private equity firms, law firms and government agencies drive transformation, mitigate risk and unlock value at every stage of growth.

To learn more, visit: AlvarezandMarsal.com

ABOUT ALVAREZ & MARSAL TAX

Alvarez & Marsal Tax, part of Alvarez & Marsal (A&M), a leading global professional services firm, is an independent tax group made up of experienced tax professionals dedicated to providing customized tax advice to clients and investors across a broad range of industries. Its professionals extend A&M's commitment to offering clients a choice in advisors who are free from audit-based conflicts of interest, and bring an unyielding commitment to delivering responsive client service. A&M Tax has global presence in major metropolitan markets throughout the Americas, EMEA, and APAC.

To learn more, visit: AlvarezandMarsal.com/Tax