20+ years of combined industry, agency and consulting experience
Specializes in leading e-commerce businesses and digital marketing programs
Customer experience transformation and digital marketing optimization
San Francisco
@alvarezmarsal
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Stephanie Garcia is a Managing Director with A&MPLIFY, Alvarez & Marsal's digital growth agency, in San Francisco. She specializes in leading e-commerce businesses and digital marketing programs for top retail, entertainment and consumer goods brands.
Ms. Garcia’s unique combination of industry, agency and consulting experience informs her holistic approach to problem-solving and focus on measurable results. Her primary areas of concentration are customer experience transformation, e-commerce design and optimization and digital marketing performance improvement.
Prior to joining A&M, Ms. Garcia was part of McKinsey’s North America Consumer practice, where she served as Expert Associate Partner. Before that, she spent five years with Accenture Interactive in San Francisco, where she acted as Digital Lead for consumer businesses on the West Coast and later served as Accenture Interactive’s Retail Industry lead for North America.
Previously, Ms. Garcia built online businesses from the ground up as an executive for multichannel retailers like Kmart and Restoration Hardware; worked as a long-term agency partner with Gap Inc. to develop their first digital CRM program; and managed e-commerce businesses and digital content marketing programs for clients including, HBO, Sony, NBC, Martha Stewart, Oprah and DreamWorks.
Ms. Garcia earned a bachelor’s degree in political science from Middlebury College in Vermont.
Stephanie Garcia has been recognized as one of The Top 25 Marketing and Sales Consultants and Leaders of 2024 by The Consulting Report. This prestigious recognition underscores her leadership in providing transformative e-commerce and digital marketing strategies.
A national jewelry chain with a strong brick and mortar presence wanted to double their sales in five years using digital as an accelerator. A&MPLIFY was brought in as the client's digital transformation partner to diagnose their digital underperformance and accelerate their journey.
With a newfound emphasis on the customer experience, the government is making a strategic investment in improving services and fostering trust with customer-centric services utilizing integrated digital design, technology, and customer support functions.
According to The Wall Street Journal, the average for a Chief Marketing Officer (CMO) is less than three and one-half years. Under these circumstances, new CMOs must build an agenda that drives measurable results today, while also building a lean, data-driven marketing organization for tomorrow. As the global economy slows, new CMOs should be asking: “How do I do more with less?”
Latest insightsThe latest insights from Stephanie Garcia's team
In the first two parts of our Digital Strategy series, we discussed A&M’s view on the use of digital, data and artificial intelligence (AI) to accelerate business transformation and value creation.
