The AI revolution is no longer on the horizon—it’s happening now. But while most organizations are piloting Generative AI, few are scaling it meaningfully.
So, what’s holding them back—and what’s the path forward?
A quiet transformation is underway led by Agentic AI. With its ability to embed intelligence across the software development lifecycle, Agentic AI is helping businesses shift from experimentation to execution—reducing delivery time, cutting costs, and unlocking measurable value.
Our latest whitepaper explores how this powerful approach is reshaping enterprise tech strategy—answering critical questions for business leaders, technology heads, and transformation teams.
Learn how Agentic AI can drive scalable, business-led innovation in your organization.
Read the full report
AI Isn't a Magic Bullet — Why Adoption Matters More Than Tech
July 24, 2025
Raf Postepski, Senior Director, discusses why a "top-down meets bottom-up" approach is key, how to avoid tool sprawl, and why focusing on process and data strategy can give your organization the competitive edge it needs.
From insights and enablement to financial impact: Three examples of how Digital and Data drove customer and revenue growth in FMCG
April 3, 2025
In the first two parts of our Digital Strategy series, we discussed A&M’s view on the use of digital, data and artificial intelligence (AI) to accelerate business transformation and value creation.
Turning the Tables: Revitalizing Marketing Operations for a Casual Dining Chain
February 25, 2025
A&MPLIFY experts helped a casual dining chain uncover $8M–$10M in value by optimizing their marketing strategy and operations. Through a comprehensive marketing capability assessment and media budget evaluation, we identified actionable opportunities for cost savings and growth.
Making the Grade: How A&MPLIFY’s Marketing Capability Scorecard and Measurement Blueprint Delivered $12M–$16M in Cost Savings for a Global Ed-Tech Leader
February 18, 2025
A global ed-tech company sought to optimize its marketing strategy and reduce inefficiencies in their ad spend. A&MPLIFY helped develop a more effective measurement framework, delivering $12M–$16M in savings and aligning the organization around a unified marketing approach.
