Mr. Pingarrón has led projects focused on generating high revenue impact and improved customer satisfaction. He has created innovative products and services, redesigned customer experience, developed new monetization strategies and used behavioral economics to direct customers toward better choices and produce topline growth averaging 30 percent.

Prior to joining A&M, Mr. Pingarrón was the leader of behavioral economics and commercial strategy at EY-Parthenon for EMEIA. He also spent five years as Head of Financial Services for Spain and Latin America at Simon-Kucher & Partners.

Mr. Pingarrón is the co-author of “El Consumidor Irracional: decodificando la toma de decisions,” a book focused on behavioral economics applied to commercial strategy. He also published articles related to behavioral economics and pricing.

Mr. Pingarrón earned a master’s degree in industrial engineering from Polytechnic University of Madrid, a master’s degree in business engineering from the Karlsruhe Institute of Technology and a master’s degree in internationalization from the Foreign Trade Institute of Spain. Mr. Pingarrón is fluent in Spanish, English and German.