10+ years of marketing experience with top advertisers
Focus: holistic marketing measurement, pricing, promotions and forecasting
Specializes in activation strategy and building future-proof solutions
Washington, D.C.
@alvarezmarsal
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Joseph Saunders is a Senior Director with A&MPLIFY, Alvarez & Marsal's AI powered digital agency, in Washington, D.C. He specializes in demand generation for leading businesses across multiple industries and has over 10 years of experience using data and analytics to improve decision-making for marketing, finance, merchant and supply chain organizations.
Mr. Saunders believes in using advanced analytics to evaluate strategies, quickly pivot and re-measure, with the goal of continuous improvements.
Prior to joining A&M, Mr. Saunders worked at Google, developing measurement strategies, testing frameworks and durable, privacy-centric roadmaps for some of the company’s largest customers, accounting for over $1 billion in annual revenue. Before that, Mr. Saunders worked for Nestle USA in their Marketing Center of Excellence, building capabilities around forecasting, marketing measurement and optimization, while also being responsible for trade and promotion strategies across a suite of brands.
Previously, Mr. Saunders spent eight years with Accenture in Washington, D.C., serving in a variety of roles related to customer and marketing analytics. These included leading teams to build media optimization solutions for top-tier advertisers in retail and telecommunications; merchant analytics work at national retailers to effectively refresh assortment and store layouts; and supply chain and promotional forecasting work for big-box and grocery retailers.
Mr. Saunders earned bachelor’s degrees in mathematics and economics from the University of Virginia and a master’s degree in applied economics from Montana State University. His graduate research on for-profit colleges was published in the Economics of Education Review.
A&MPLIFY experts helped a casual dining chain uncover $8M–$10M in value by optimizing their marketing strategy and operations. Through a comprehensive marketing capability assessment and media budget evaluation, we identified actionable opportunities for cost savings and growth.
A global ed-tech company sought to optimize its marketing strategy and reduce inefficiencies in their ad spend. A&MPLIFY helped develop a more effective measurement framework, delivering $12M–$16M in savings and aligning the organization around a unified marketing approach.
A leading sponsorship and media company seeks to expand beyond traditional “brick and mortar” marketing strategies by becoming a provider of innovative digital advertising solutions that enable brands to reach their intended audience in impactful ways. A&MPLIFY was brought in to help the client understand the needs of their business customers, uncover organizational bottlenecks, and develop new go-to-market strategies for selling more effectively.
Latest insightsThe latest insights from Joseph Saunders's team
In the first two parts of our Digital Strategy series, we discussed A&M’s view on the use of digital, data and artificial intelligence (AI) to accelerate business transformation and value creation.
