Atirek Kumar

Senior Director
13+ years of consulting experience across industrials, real estate, financial services, FMCG, and retail
Diverse client base, ranging from global conglomerates to promoter-led enterprises
Specializes in large-scale transformation across strategy, operations excellence, operating model design, and cost optimization
New Delhi
@alvarezmarsal
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Atirek Kumar is a Senior Director with Alvarez & Marsal Business Transformation Services in New Delhi. He specializes in large-scale transformation across strategy, operations excellence, operating model design, and cost optimization.

With over 13 years of consulting experience, Mr. Kumar has assisted clients in enhancing business performance across the industrials, real estate, financial services, fast-moving consumer goods (FMCG), and retail sectors.

Mr. Atirek’s notable assignments include redefining the portfolio strategy for a leading technology equipment leader, driving a major direct materials cost-optimization initiative for India’s largest Ayurvedic FMCG company, and implementing a product quality transformation program for India’s largest residential real estate developer, where he helped to enhance delivery excellence at scale.

Prior to joining A&M, Mr. Atirek spent seven years at Accenture and two years at Bain & Company. At Bain, he served as a Senior Manager, advising C-suite clients on high-impact strategic and operational issues.

Mr. Atirek earned a bachelor’s degree in IT from the National Institute of Technology (NIT) Durgapur and an MBA from the Indian Institute of Management Bangalore (IIMB). He also holds certifications from INSEAD and the Kellogg School of Management.

Insights By This Professional

The India–EU Free Trade Agreement (FTA), signed in 2026, is far more than a tariff agreement. It represents a strategic opportunity for India’s trade ecosystem that can fundamentally reshape how Indian industry participates in Europe-linked value chains.
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Thought Leadership
April 2026 is set to hit small UK retailers with a fresh wave of cost hikes, pilling pressure onto a sector many say is facing its toughest time since Covid. Rising wage, insurance, sick pay, business rates, energy standing charges, and reduced owner take‑home pay arrive as consumer demand softens and inflation fears persist amid geopolitical tensions. SMEs enter with limited resilience and mounting headwinds—including late payments, crime, and heavier admin/tax burdens—raising the risk of closures or contraction. The piece urges defensive cost control where necessary and, where possible, smarter pricing, operational efficiency, and targeted automation/analytics to protect margins and conserve working capital.