With more than 20 years of digital transformation experience, Mr. Malik has been a pioneer in the digital advertising, marketing technology, and retail media industries in the U.K., creating marketing changing propositions to deliver differentiated returns via new channels and non-standard revenue streams.

Mr. Malik’s notable engagements include: Sainsbury’s Nectar 360, where he led the creation of a market-leading retail media capability for Sainsbury’s to extract value from its loyalty data and create new net revenue streams in a low-margin business; and Google, where he created and led the Digital Acceleration Programme, rapidly enhancing the client’s digital ecosystem maturity and performance. Mr. Malik has worked with clients across various industries, including telecommunications, software and technology, media, financial services, and oil and gas.

Prior to joining A&M, Mr. Malik spent eight years with Accenture Song in London, where he served as Head of Digital Transformation and Data-Driven Marketing. Prior to Accenture, he held roles at Google, Microsoft, Trinity Mirror, and Daily Mail Group.

Mr. Malik earned a bachelor’s and master’s degree in history from the University of Oxford. He advises the United Nations on responsible advertising and was appointed as an Adviser to the U.K. government on AI strategy, roadmap, and business impact.