In the dynamic world of consulting, Alvarez & Marsal (A&M) is crafting a compelling narrative in Vietnam — a burgeoning economic hub in Southeast Asian market. With its signature “Muddy Boots” approach and a focus on transformative results, A&M is a trusted partner for businesses navigating complex challenges.

Strategic Expansion in Vietnam

As the world’s fastest growing global professional services firm, A&M’s recent expansion into Vietnam is a calculated step in its Southeast Asia growth strategy.

“Vietnam is a key growth market for A&M in Asia,” says Utsav Garg, Managing Director and Head of Southeast Asia and Australia. “With our combination of local insights and regional expertise, we provide clients with solutions that go beyond traditional advisory—offering practical, results-oriented support for their most pressing challenges.”

A&M Vietnam’s service offerings and capabilities are focused on business solutions services which include, inter alia, Performance Improvement, Private Equity Services and Tax Services.

A&M’s Differentiator: Muddy Boots and Tangible Results

 While many consulting firms excel in boardroom strategies, A&M thrives in the trenches. Its “Muddy Boots” mindset emphasizes hands-on, results-oriented consulting, empowering businesses to achieve tangible outcomes. This approach works well in Vietnam, where many businesses seek not just advice but actionable support to drive growth.

Douglas Jackson, Managing Director and Head of A&M’s Vietnam office, encapsulates this philosophy: “With our hands-on approach and unique ‘founder-led’ mindset, we are fully committed to delivering tangible outcomes. Most Vietnamese clients don’t have a strategy problem—they have a capability challenge—and we’re here to help solve both.”

Building Momentum with Early Success

A&M’s commitment to Vietnam is already yielding results. The firm partnered with TTC AgriS, a leader in high-tech agriculture, to develop a transformative product strategy and cost-reduction initiative. Dang Huynh Uc My, Vice Chairlady of TTC AgriS, shares, “As Vietnam’s leading high- tech agricultural company, TTC AgriS is committed to building an SBT Ecosystem platform that fosters collaboration among all stakeholders. To achieve this vision, we have partnered with A&M to develop and initiate the TTC AgriS five-year transformation plan. 

With its extensive network, robust data resources, experience, and dynamism, A&M brings invaluable capabilities that are clear indicators of success for any enterprise that partners with them. We believe A&M will continue to make significant progress, supporting Vietnam’s business network to grow rapidly and emerge as global leaders.”

Strengthening Regional Capabilities

At the heart of A&M’s success in Vietnam is its ability to blend global expertise with local insights. The Ho Chi Minh City office, led by seasoned strategist Douglas Jackson, has grown by 50 percent annually, reflecting the surging demand for its services. The firm now boasts over 300 employees across Southeast Asia and Australia (SEAA), including more than 70 Managing Directors, Executive Directors and Senior Directors with extensive local experience.

This investment in local talent and infrastructure underscores A&M’s long-term commitment to Vietnam. A&M’s permanent office is a testament to its belief in Vietnam’s economic potential.

Empowering Vietnam’s Business Landscape

 As Vietnam solidifies its position as a regional growth hub, A&M stands ready to support its businesses in achieving transformative outcomes. From high-tech agriculture to burgeoning tech startups, the firm’s unique approach bridges the gap between strategy and execution, enabling Vietnamese enterprises to compete on the global stage.

Combining strategic insights with practical execution, A&M aims to become the go-to partner for Vietnamese businesses striving for transformative outcomes.

This article is the intellectual property of Forbes Vietnam.