Specializes in advising multinational and domestic clients on optimizing complex tax structures
Supports high-profile clients across the e-commerce, technology, pharmaceuticals, and financial services industries
Hamburg
@alvarezmarsal
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Matthias Luther is a Managing Director with Alvarez & Marsal Tax in Hamburg. He brings over a decade of expertise in indirect tax consulting. Mr. Luther specializes in advising multinational and domestic clients on optimizing complex tax structures and ensuring compliance with EU and global VAT regulations.
Mr. Luther’s notable assignments include spearheading the global go-to-market strategy for digital taxation at a Big Four firm and leading VAT advisory efforts for groundbreaking business model transformations and market expansions. He has supported high-profile clients across industries such as e-commerce, technology, pharmaceuticals, and financial services. The outcomes from his efforts include achieving a €1.7 million VAT refund for a U.S.-based multinational and securing a €2.5 million compliance and advisory contract for EMEA VAT reporting.
Prior to joining A&M, Mr. Luther worked at a Big Four firm, where he established a thriving indirect tax practice for Northern Germany, covering Hamburg, Bremen, and Hanover. During his tenure, he managed complex VAT audits, tax compliance reviews, and digital transformation initiatives, including DAC7 compliance solutions and indirect tax automation.
Mr. Luther is a qualified lawyer in Germany, with a specialization in tax law. He earned an LLM in taxation from Queen Mary University of London and is a sought-after expert on topics such as VAT litigation, tax controversy, and business model optimization. He actively contributes to industry forums. Mr. Luther is the Cofounder and Chairman of the professional nonprofit organization TeCIT Club, which fosters dialogue at the intersection of indirect tax, tax technology, and e-commerce.
On January 22, 2026, the European Court of Justice (ECJ) issued a landmark ruling in joined cases C‑379/24 and C‑380/24, addressing the scope of the VAT exemption for cost-sharing groups under Article 132(1)(f) of the EU VAT Directive. Learn about the implications in this article.
For years, policymakers and tax authorities have discussed a provocative question: Are users “paying” for digital services with their personal data? In this article, our experts provide an update on the evolution of Italy's theory and the EU Commission working paper.
The Transfer Pricing (TP) coordination group of the Dutch Tax Authorities (DTA) recently published an internal note, Opzet en aandachtspunten TP analyse, explaining how inspectors are expected to prepare and structure transfer pricing risk assessments.
