Juan ​​Calderon

Senior Director
Over eight years of experience in consulting
Expertise in strategy and transformation
Specializes in the travel, hospitality and leisure sector
Madrid
@alvarezmarsal
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Juan ​​Calderon is a Senior Director with Alvarez & Marsal’s Corporate Transformation Services in Madrid. He specializes in strategy and transformation in the travel, hospitality and leisure industry.

With more than eight years of consulting experience, Mr. Calderon has advised several leading companies in the travel and hospitality industry across different geographies. He has led multiple strategy and transformation projects, including corporate strategy design and implementation, value creation plans, growth and expansion strategy, business integration plans, commercial strategy optimization and operating model and cost optimization.

Prior to joining A&M, Mr. Calderon served as a strategy consultant, holding senior positions at Bain & Company and Monitor Deloitte.

Mr. Calderon earned a master’s degree in civil and environmental engineering from Imperial College London (dual programme with the Ecole Nationale des Ponts et Chaussees in Paris). A Spanish and Argentinian national, he is fluent in Spanish, English, French and Portuguese.

Insights By This Professional

We are pleased to share our perspective on the untapped potential of the budget hotel segment in Spain— a global leading destination experiencing continuous demand growth.
Latest insights The latest insights from Juan ​​Calderon's team
Thought Leadership
April 2026 is set to hit small UK retailers with a fresh wave of cost hikes, pilling pressure onto a sector many say is facing its toughest time since Covid. Rising wage, insurance, sick pay, business rates, energy standing charges, and reduced owner take‑home pay arrive as consumer demand softens and inflation fears persist amid geopolitical tensions. SMEs enter with limited resilience and mounting headwinds—including late payments, crime, and heavier admin/tax burdens—raising the risk of closures or contraction. The piece urges defensive cost control where necessary and, where possible, smarter pricing, operational efficiency, and targeted automation/analytics to protect margins and conserve working capital.