January 20, 2025

Budget Hotel Segment in Spain

We are pleased to share our perspective on the untapped potential of the budget hotel segment in Spain— a global leading destination experiencing continuous demand growth.

This report reveals a significant gap in Spain’s budget hotel offering, with low brand penetration and an under-represented supply. This presents a unique opportunity to scale and professionalize the fastest-growing segment in the country, mirroring the success of major European budget hotel groups.

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Thought Leadership

How Foresight and an Aligned Operating Model Help Companies Thrive

December 10, 2025

Managing Director Richard Holt explains why an aligned operating model is critical to resilience and long-term value creation. He outlines practical questions and levers boards can use to clarify where value is created, build operational agility at scale, and strengthen capital engagement strategies and investor communication.

Thought Leadership

Managing Director David Podolsky Featured in Fortune

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A&M Managing Director David Podolsky was featured in a new Fortune article, breaks down why turnarounds are so pivotal and how leaders can move sooner, not later.

Press Releases

Alvarez & Marsal and EHL Forge Strategic Partnership to Shape the Future of Hospitality Leadership

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A&M becomes EHL’s first advisory firm partner within the Alliance, EHL’s global business network, uniting business insight and academic excellence to advance global hospitality.

Thought Leadership

Getting Past Denial to Embracing Transformation

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Driving a transformation requires psychological courage. But when articulated well, a transformation can be framed as a means to achieve a positive upside and exciting outcomes.

Authors