A&M Managing Director Sooho Choi was recently featured in Hotel Dive: "Why Hilton Might Consider Acquiring Graduate Hotels"
Graduate Hotels' unique positioning in college towns could offer Hilton access to a distinct market, potentially attracting future loyal customers. Acquiring Graduate Hotels could provide Hilton with a differentiated brand for growth, aligning with its strategy of expanding its portfolio with unique offerings.
In a recent article by Hotel Dive, Sooho Choi shares the mutual benefits of such an acquisition including "'scale, sibling brands, well-regarded technology, distribution capabilities, and operations experience that Hilton brings."' Read the full article to dive into Choi's speculation on this potential Hilton-Graduate deal.
Read the Full Article on Hotel Dive
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