Bob Ghafouri

Managing Director
Leads A&MPLIFY for North America
Designs and implements digital transformation programs
Helps clients design, launch, and expand digital businesses
Washington, D.C.
@alvarezmarsal
LinkedIn
Copied!
Bob Ghafouri is a Managing Director with A&MPLIFY, Alvarez & Marsal's AI powered digital agency, in Washington, D.C. He is the North American leader of A&MPLIFY, a platform designed to help clients incubate and launch new digital businesses, platforms and products from incubation to market launch.

Mr. Ghafouri specializes in growing new digital businesses; generating value for clients with digital growth strategies and technology driven digital transformation; and advising technology startups. With nearly 25 years of experience, he helps clients unlock trapped value by leveraging existing assets to create new growth opportunities, accelerate existing digital programs, foster innovation, and deliver customized experiences for customers.

Prior to joining A&M, Mr. Ghafouri served as Chief Commercial Officer with Red Ventures, a digital media holding. He led a team that designed and launched an artificial intelligence (AI) powered digital commerce and content platform to support advertising, direct response, and affiliate commerce revenue generation programs across the Red Ventures portfolio. He also worked across brands to bring differentiated propositions to advertising partners.  

Previously, Mr. Ghafouri worked with Accenture as a Senior Managing Director, a member of the global leadership committee, and a founding member of Accenture Interactive. As Chief Growth Officer, he helped increase revenues; helped raise capital for growth; participated in acquisitions to scale the business; and advised companies in retail, telecommunications, consumer goods, hospitality and health sectors on digital growth and digital business building. He was also Co-founder and former head of Accenture’s global digital transformation strategy practice, Bloom. In addition, Mr. Ghafouri founded, launched and scaled three digital businesses in the government, retail and real estate industries. 

Mr. Ghafouri earned a bachelor’s degree in accounting and quantitative business analysis from Pennsylvania State University. He serves as a Venture Partner for Next Gen Ventures, advising Next Gen Ventures’ portfolio companies (including Everlywell and Urban Stems).

Learn more about A&MPLIFY

Insights By This Professional

Alvarez & Marsal (A&M) announces the appointment of Jason Galloway as Managing Director to lead marketing transformation and technology offerings at A&MPLIFY, the firm’s customer and artificial intelligence advisory agency.
In the latest episode of our AMPLIFIERS Podcast, A&MPLIFY Leader Bob Ghafouri sits down with Rob Roy, SVP of Broadband at T-Mobile and Founder of T-fiber, to discuss his 20+ years in digital transformation. From driving innovation in telecommunications to being at the forefront of customer experience evolution, Rob shares how leaders can build the future by staying resilient, curious, and persistent.
In the latest episode of our AMPLIFIERS Podcast, A&MPLIFY Leader Bob Ghafouri sits down with Rob Roy, SVP of Broadband at T-Mobile and Founder of T-fiber, to discuss his 20+ years in digital transformation.
A&MPLIFY is pleased to introduce Customer Insights Quick Start, a data-driven program that helps clients optimize their Salesforce Data Cloud, Einstein Co-Pilot and Agentforce investments. In 30 days, it integrates customer data into a single source, delivering insights and recommendations to enhance performance and drive results.
Latest insights The latest insights from Bob Ghafouri's team
Thought Leadership
We examine the forces reshaping wealth management in the UAE, driven by demographic shifts, technological advancements, and regulatory innovation.
Contact me
FOLLOW & CONNECT WITH A&M