AMPLIFIERS: The Resilience to Make It Happen – Lessons in Digital Transformation from T-Mobile's Rob Roy
In the second installment of the AMPLIFIERS podcast, A&MPLIFY Leader Bob Ghafouri sat down with Rob Roy, T-Mobile's Senior Vice President of Broadband and Founder of T-fiber. Roy, an entrepreneur and well-known visionary, talked about his more than 20 years in the digital space and how his experience in the telecommunications industry and beyond has put him at the forefront of digital transformation.
Roy shares the mindset it takes to make change in large organizations, which hinges on a leader's ability to envision the future, remain resilient, and be determined to create something new and extraordinary within the intricate fabric of a large enterprise. He advises leaders to stay curious, learn every aspect of the business, and persist through adversity to drive digital transformation.
Raf Postepski, Senior Director, discusses why a "top-down meets bottom-up" approach is key, how to avoid tool sprawl, and why focusing on process and data strategy can give your organization the competitive edge it needs.
In the first two parts of our Digital Strategy series, we discussed A&M’s view on the use of digital, data and artificial intelligence (AI) to accelerate business transformation and value creation.
A&MPLIFY experts helped a casual dining chain uncover $8M–$10M in value by optimizing their marketing strategy and operations. Through a comprehensive marketing capability assessment and media budget evaluation, we identified actionable opportunities for cost savings and growth.
