Avoiding the Shiny Digital Object

How retailers can move past the hype and make digital transformation a reality.

In the U.S., for the year to date 2019, nearly 6,000 retail store closures have been announced, which exceeds the entire store closure total for the prior year. Online sales continue to outpace traditional brick and mortar growth by three to four times and are projected to do so for the next several years. Many retail categories have reached tipping points, where over 40 to 50 percent of category sales are now online (e.g. consumer electronics).

The debates over whether a traditional brick and mortar store retailer needs to have a digital presence are now over. Without a clear digital strategy, a store retailer might as well put up the white flag.

In this edition of “Retail & Consumer: Act Now,” A&M Senior Directors Nausheen Kaul and Kristin Kohler Burrows and Managing Director Josh Jacobs examine the common reasons why digital transformations still fail and what it means to "get digital right".

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