Ms. van Veen brings over 30 years of executive and advisor experience in M&A, turnaround, and performance improvement, serving publicly listed and private companies. She has worked across EMEA, Asia–Pacific, Latin America, and the US in various sectors, including technology, media, and telecommunications (TMT); retail; e-commerce; healthcare and life sciences; business services; and industrial manufacturing. Ms. Van Veen has held permanent and interim roles as CEO, Chief Financial Officer (CFO), Chief Restructuring Officer (CRO), and Non-Executive Director (NED).

Ms. van Veen focuses on divestment, carve-outs, integrations, performance improvement, and distressed situations, assuming interim roles when required. Her notable engagements include the radical turnaround as CEO of a yellow pages company, returning it to sustainable cash and profitable growth within 12 months with a 65% cost out, a revised business and operating model, a new IT stack, a new brand, and divestment of business units. She repeated this success in a Group CEO role. As CRO, Ms. van Veen led the restructuring of an international business going through Chapter 11. Within six months, she defined options, negotiated with the lenders the funding of the revised business plan, led a cost out program, delivered a sales growth of 40%, closed a cash gap of €80 million, sold the company to a new owner, and prepared a merger.

Ms. Van Veen has supported the CEO of a troubled pharmaceuticals company to manage the closure of production sites and improve supply chain performance. She was Group CFO of a 1B underperforming company where she led the performance improvement and integration after intense buy-and-build. Notably, she finalized an engagement where she defined the scenarios for a €4.5 billion company in the food industry, delivering the controlled winddown of all entities within a year.

Prior to joining A&M, Ms. van Veen was CEO of IWG in the Netherlands, managing its turnaround to profitable growth within a year. Before that, as CEO Benelux–ACH for Office Depot, she rationalized the retail and warehouse footprint and led the transformation into e-commerce.

Ms. van Veen earned a master’s degree in policy and organization from Tilburg University and an MBA in TMT from Nyenrode Business University. She is fluent in Dutch, German, and English.