From insights and enablement to financial impact: Three examples of how Digital and Data drove customer and revenue growth in FMCG
April 3, 2025
In the first two parts of our Digital Strategy series, we discussed A&M’s view on the use of digital, data and artificial intelligence (AI) to accelerate business transformation and value creation.
Turning the Tables: Revitalizing Marketing Operations for a Casual Dining Chain
February 25, 2025
A&MPLIFY experts helped a casual dining chain uncover $8M–$10M in value by optimizing their marketing strategy and operations. Through a comprehensive marketing capability assessment and media budget evaluation, we identified actionable opportunities for cost savings and growth.
Making the Grade: How A&MPLIFY’s Marketing Capability Scorecard and Measurement Blueprint Delivered $12M–$16M in Cost Savings for a Global Ed-Tech Leader
February 18, 2025
A global ed-tech company sought to optimize its marketing strategy and reduce inefficiencies in their ad spend. A&MPLIFY helped develop a more effective measurement framework, delivering $12M–$16M in savings and aligning the organization around a unified marketing approach.
The Next Wave of Generative AI: Five Key Trends
February 11, 2025
This white paper explores groundbreaking predictions for the evolution of Generative AI, its impact on industries and strategic actions businesses must take to thrive in this era of transformation.
