Constant, rapid innovation is often seen as essential for high-tech engineering firms. The thinking goes that if processes are not reimagined and new technologies brought into the business on a regular basis, stagnation may be the result. When rapid performance improvements are the goal, the best recipe can sometimes involve going back to tried and trusted methodologies. A multinational hardware engineering company was beginning to struggle with a constant stream of product changes amid a concerted drive to improve innovation through the value chain. Here, we outlined how the company worked with A&M to develop a surprisingly unradical approach, which helped to simplify processes and drive better business outcomes.

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