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March 14, 2018

London – Leading global professional services firm Alvarez & Marsal (A&M) announces a global collaboration with Integration Group (IMC), a pioneer in measuring marketing communications effectiveness. This collaboration provides A&M access to IMC’s proprietary Market ContactAudit® (MCA®) technology and offers both firm’s clients enhanced revenue performance management solutions.

MCA measures brand experience by detailing the effectiveness of a brand’s marketing activation plan. Through quantifying how consumers experience brands, MCA enhances the accountability of marketing communications teams and programmes. MCA technology dovetails with A&M’s proprietary Commercial Spend Productivity (CSP) programme that identifies investment appropriate sales and marketing resources for generating growth

Koen de Staercke, Managing Director, A&M said, “The challenge for business leaders is how to improve the effectiveness and efficiency of commercial spend without jeopardizing the top-line. Integration pioneered the idea of monitoring communications effectiveness from the consumer perspective. The MCA technology compliments A&M’s suite of solutions including CSP. Integrating CSP and MCA provides clients with continuous commercial spend improvements across the enterprise.”

IMC Founder and CEO, Oscar Jamhouri, added, “This collaboration with A&M is a major step forward in establishing MCA as a common currency for the marketing industry. A&M’s global presence coupled with its unique restructuring heritage will give clients new and different revenue performance improvement solutions.”

About Alvarez & Marsal

Companies, investors and government entities around the world turn to Alvarez & Marsal when conventional approaches are not enough to make change and achieve results. Privately held since its founding in 1983, A&M is a leading global professional services firm that provides advisory, business performance improvement and turnaround management services.

With over 3000 people across four continents, we deliver tangible results for corporates, boards, private equity firms, law firms and government agencies facing complex challenges. Our senior leaders, and their teams, help organisations transform operations, catapult growth and accelerate results through decisive action. Comprised of experienced operators, world-class consultants, former regulators and industry veterans, A&M leverages its restructuring heritage to turn change into a strategic business asset, manage risk and unlock value at every stage of growth.

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About Integration® (

Integration® is an international consultancy that develops tools and processes to measure and improve the effectiveness/cost efficiency of Marketing Communications (Marcoms). With registered offices in Cyprus and senior representatives in Beijing, Brussels, London, Frankfurt, Paris, San Diego, Sao Paolo & Singapore. Integration’s main asset is the Market ContactAudit® (MCA®) solution. Integration’s subsidiaries include STeP (which develops customized dashboard software and web interfaces for market research applications) and MeTHOD (which provides advisory services to strengthen accountability, practices and returns in marketing).



Koen de Staercke, Managing Director
T: +44 (0) 20 7715 5200
Alvarez & Marsal

Oscar Jamhouri, Chief Executive Officer
T: +32 473 932 717
Integration Group