Koen De Staercke
Managing Director
Quick facts
25+ years of strategic, commercial and IT experience in the international consumer products sector
Focuses on performance improvement and complex transformations
Earned a master’s degree and MBA
Based in London
Contact info
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+32 497 596 212
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Koen De Staercke is a Managing Director with Alvarez & Marsal Corporate Transformation Services in London.

He brings over 25 years of experience, both as a strategic advisor and as an industry operator. His functional expertise is predominantly in Sales, Marketing and Technology, but he has also worked in operations more broadly. His current areas of focus is in Commercial Performance Improvement and overall Program Leadership. Mr. De Staercke has predominantly worked with clients in the Consumer Products sector, but also operated in manufacturing, life sciences and high-tech.

Most recently at A&M, Mr. De Staercke has led the European-wide implementation of a Commercial Performance Improvement program at a Global Branded Beverages company (€20b turnover). Between 15-20% of the total spend was freed up to re-invent in growth and to take to the bottom-line. All this whilst preserving the topline.

Currently he is also leading a multi-year technology-enabled transformation at a global Consumer Products company (€20b turnover), with a focus on trade marketing and new product development. As the transformation affects the way over 15,000 employees globally work, change management and leadership alignment are critical.

Previously he was responsible for the development of a global on-trade growth strategy at a €5B Beverage business.

Prior to joining A&M, Mr. De Staercke was a partner at Deloitte for more than 10 years. He co-led the Consumer Products practice globally, and had practice leadership roles in Customer Strategy, CIO Services and Pricing and Profitability Management. He was also the lead Partner for Anheuser-Busch InBev globally and for Coca-Cola in Europe.

Before Deloitte, Mr. De Staercke spent seven years at Coca-Cola, as a account manager (retail Belgium) and IT-Director (London).

Mr. De Staercke earned a Master of Business degree (major in Marketing) and a Master of Science degree in Computer Sciences (major in Applied Mathematics), both at the Catholic University of Leuven in Belgium. A Belgian national, Mr. De Staercke is fluent in Dutch, English, French and German.