Lights, Camera, AI: What Consumers Reveal About How AI Is Reshaping Media & Entertainment
Consumers are shifting media consumption toward AI platforms and content, accelerating pressure as well as opportunities for Media & Entertainment companies.
As Al-driven platforms and tools accelerate, consumer behavior is shifting faster than traditional media models were built to adapt. Audience attention is becoming more fluid, expectations for content and discovery are evolving, and trust is emerging as a critical factor shaping adoption.
At this industry hinge point, the Media & Entertainment (M&E) practice sought to add the consumer’s voice to the discussion on the impact of AI, revealing how audiences are shifting attention, adopting AI-enabled formats, and redefining the media value chain.
Surveying nearly 2,000 U.S. consumers (ages 18–65), our study uncovers far-reaching implications across the M&E ecosystem.
What Consumers Are Signaling Next
29%
more expected time spent with AI platforms and content
-11%
less expected time spent with traditional TV
51%
are neutral or more excited for a fully AI film
76%
want AI curation of their content
40%
feel overwhelmed by content overload
51%
can distinguish AI content
88%
want to participate in storytelling
59%
believe privacy is gone or almost gone
What This Means for Media & Entertainment Leaders
As competitive pressure intensifies, companies must quickly evolve or risk share loss. A&M’s M&E practice outlines three coordinated priorities—content, distribution, and monetization—where companies can take action. Companies that move decisively and align strategy, market dynamics, and brand will be best positioned to capture long‑term value.
To explore these findings in more detail and understand their implications for the industry, click to access the full report.
