Television broadcasting is in flux. Tens of millions of Americans still depend on free over-the-air broadcasts, while free ad-support TV is expanding, and digital streaming has taken the lead in delivering content. Yet broadcast TV is not likely to become irrelevant. As streaming providers reassess how they create, purchase and license content and as business models evolve, everything in the content creation-to-consumption value chain is being examined.
In this article, A&M Media and Entertainment group Managing Director Jeff Mischka and Director Thomas Ohanian describe the evolution of the television broadcasting industry and discuss the following topics related to television viewership, the growth of streaming services, and the ongoing development of NextGen TV (ATSC 3.0):
- How tens of millions of Americans depend on free over-the-air broadcasts
- The streaming services and how streaming content is delivered
- Rising programming costs and decreasing viewership
- The growth of free ad-supported television
- ATSC 3.0 and NextGen TV
- The advantages of broadcast’s one-to-many delivery model
- Broadcasting as a wireless transmission platform
- Impediments to ATSC 3.0 adoption
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