SuHi Choi

Senior Director
Specializes in healthcare
Proven track record of leading complex planning and activation initiatives globally
Areas of concentration include growth ventures and green/brownfield capital projects
Dubai
@alvarezmarsal
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SuHi Choi is a Senior Director with Alvarez & Marsal Corporate Transformation Services in Dubai. Mrs. Choi specializes in the healthcare sector. She has a proven track record of leading complex planning and activation initiatives globally, enabling clients to execute strategic objectives and achieve both operational and commercial excellence. Her primary areas of concentration include growth ventures and green/brownfield capital projects.

As an industry veteran in the healthcare sector, Mrs. Choi offers actionable insights drawn from extensive hands-on experience in commissioning and operating hospitals. Her pragmatic approach and proven industry acumen have earned her credibility among industry leaders. She has worked with clients across the healthcare ecosystem, including regulators, investors, developers, and care providers. 

She advises clients in various stages of project maturity and investment lifecycle, spanning a diverse range of healthcare assets and systems. Her notable assignments include operational restructuring and performance improvement of health systems; delivering a public–private partnership framework for greenfield hospital projects with sovereign wealth funds; due diligence and post-acquisition integration planning for buy-side investors; and business case and economic viability testing for longevity ventures.

In addition, Mrs. Choi orchestrated the commissioning and activation of a brownfield tertiary care hospital that specializes in oncology and cardiovascular care while onboarding an international operator in the Middle East. She measured and analyzed 50+ KPIs to ensure activation readiness, financial sustainability, operational efficiency, safety, quality of care, and patient experience.

Prior to joining A&M, Mrs. Choi worked with Deloitte, GE Healthcare, and large health systems in the EMEA and APAC regions. 

Mrs. Choi is a Primavera award scholar and earned an MBA from the University of Cambridge, U.K. She is a Certified Professional in Healthcare Quality, accredited by the National Association for Healthcare Quality, U.S. 

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Thought Leadership
April 2026 is set to hit small UK retailers with a fresh wave of cost hikes, pilling pressure onto a sector many say is facing its toughest time since Covid. Rising wage, insurance, sick pay, business rates, energy standing charges, and reduced owner take‑home pay arrive as consumer demand softens and inflation fears persist amid geopolitical tensions. SMEs enter with limited resilience and mounting headwinds—including late payments, crime, and heavier admin/tax burdens—raising the risk of closures or contraction. The piece urges defensive cost control where necessary and, where possible, smarter pricing, operational efficiency, and targeted automation/analytics to protect margins and conserve working capital.