Mr. López-Sors has led projects across Spain, Portugal, Mexico, Perú, and Argentina, focusing on the topline with high impact on revenues and sales. He has been involved in creating new value offers, launching new products and services, improving customer experience, and developing monetizing and pricing strategies.

Prior to joining A&M, Mr. López-Sors was Senior Manager with EY-Parthenon in the commercial strategy team for EMEIA. Previously, he spent four years with Simon-Kucher & Partners as part of the financial services team for Spain, Portugal and LatAm. 

Mr. López-Sors earned a master’s degree in industrial engineering from Universidad Pontificia de Comillas-ICAI. He has written articles about commercial Strategy and behavioral economics and is a frequent speaker on commercial strategy in Italy, Spain, Mexico and Perú. Mr. López-Sors is fluent in Spanish and English.