Pedro Donoso

Senior Director
Expertise includes commercial strategy and behavioral economics
Clients across the Middle East, Asia, and Europe
Madrid
@alvarezmarsal
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Pedro Donoso is a Senior Director with Alvarez & Marsal Financial Services Industry Revenue Improvement Solutions in Madrid. He brings nine years of industry and consulting experience. His areas of expertise are commercial strategy, behavioral economics, customer segmentation, pricing, and debt collection.

During his five years with the Revenue Improvement Solutions practice, Mr. Donoso has served six clients in five different locations (Saudi Arabia, Indonesia, Portugal, Mexico, and Spain), leading to the deployment of initiatives that deliver $300+ million in annual recurring revenue.

These initiatives involved the launch of new products, redefinition of value proposition, identification of commercial leakages, customer segmentation, reorganization of product portfolios, and optimization of pricing strategies.

Prior to joining A&M, Mr. Donoso worked at Simon-Kucher as Head of Financial Services in Mexico. He led and managed the division in the country, taking it from one person to a team of eight employees executing five topline projects simultaneously.
Mr. Donoso also worked for EY-Parthenon, where he led a team of 14 consultants and simultaneously executed more than 16 projects for four different clients. One of those projects was the strategic transformation of the debt collection department of one of the biggest credit lenders in Mexico.

Mr. Donoso earned a bachelor’s degree in chemical engineering from Complutense University, Madrid. He is fluent in Spanish and English.
 

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