Most recently at A&M, Mr. Pela acted as interim Chief Revenue Officer in the restructuring of Grupo Abril, the biggest magazine publisher in South America. Responsible for a team of more than 600 people, he led the newsroom, commercial and subscription areas, structuring its processes and controls, and fostering the digitalization of the company.

Mr. Pela also led a corporate transformation project in South American for a world leader in the industrial and medicinal gases industry. In this role, he delivered more than 300 initiatives with a result of 10 bps EBITDA improvement.

Prior to joining A&M, Mr. Pela served as a manager of large commercial teams in different restructuring processes. At Votorantim Cimentos, he managed the restructuring distribution model for its retail channel. At AB Inbev, he held several leadership positions in sales and trade marketing. At Off Trade – Trade Marketing National Manager, Mr. Pela improved and expanded the category management platform and relationship program for small retailers. As a sales leader, Mr. Pela also managed major accounts such as Carrefour and Sonae.

Mr. Pela earned a bachelor’s degree in production engineering from Mauá in Brazil and an executive MBA from IESE. He has specialization in corporate finance by IBMEC and a management and leadership certification from Franklin Covey. He is also certified in 6 – Sigma Black Belt. A native Brazilian, Mr. Pela is fluent in Portuguese, English and Spanish.