Mr. Capela’s primary areas of concentration are paid media optimization, value-based growth, digital business building, GenAI strategic planning, and AI agent implementation. With more than 20 years of digital experience, he is a seasoned and hands-on expert in digital growth and, recently, has focused his efforts on leveraging GenAI to unlock efficiency across companies beyond marketing-related topics. Mr. Capela has worked with clients across various industries and locations, with a focus on banking, insurance, retail, and private equity.

Prior to joining A&M, Mr. Capela was an Operating Partner with GPF Partners in Madrid, and before that he served as Partner at McKinsey & Company, where he led the Digital Marketing Operations & Technology team throughout EMEA. Previously, he launched and scaled an e-commerce startup (Lord Wilmore, a digitally native, vertically integrated brand of prescription eyewear). He started his career in Oliver Wyman’s Telecommunications, Media and Technology practice.

Mr. Capela earned a bachelor’s degree in industrial engineering from ICAI School of Engineering, Madrid. He is fluent in Spanish, English, and French and has conversational Portuguese.